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Pioneering the energy transformation in Türkiye, Enerjisa Enerji, the leading electricity distribution, retail and customer solutions company in Türkiye, continues its efforts to raise awareness of children on energy efficiency and saving via its globally recognized social responsibility project, I Protect My Energy, which has been ongoing since 2010. The latest Social Return on Investment (SROI) analysis revealed that each 1 TL invested in the project created 3.17 TL of social value.
Enerjisa Enerji raises awareness of children on energy efficiency and saving with the vision of "a better future for all". Successfully ongoing for 14 years, ‘I Protect My Energy’ project has been expanding nationwide, particularly in the cities, where Başkent EDAŞ, Ayedaş and Toroslar EDAŞ, retail and electricity distribution companies of Enerjisa Enerji, serve.
Social Value of the Project Revealed
As part of the project, we have, so far, reached more than 360,000 students in 750 schools in 16 cities. The latest SROI analysis, which has the purpose of measuring the changes experienced by the stakeholders who have benefited from the project, revealed that each 1 TL invested in the project provided 3.17 TL of social value. Accordingly, positive changes such as raising awareness on energy saving and the environment, learning through theater and art, building a habit of researching and acquiring information were identified within the framework of the ‘I Protect My Energy’ project.
Goal: Energy saving training to over 500,000 children
Highlighting that corporate social responsibility and social investments are inevitable components of the sustainability approach of Enerjisa Enerji, Ebru Taşcıoğlu, Head of Sustainability and Corporate Capabilities at Enerjisa Enerji, stated:
“Energy efficiency and a sustainable world have now become a vital component of the education curricula. Thanks to the 'I Protect My Energy' project, we not only raise awareness of children on saving energy but also give them practical information that they can apply in their everyday lives. For example, we teach them how to consume less energy at home via simple but effective methods. The training also reach parents through children. We have, so far, reached more than 360,000 kids, and our goal is to teach 500,000 children about energy saving. We are also working on creating new digital contents for parents to help them raise awareness on energy efficiency together with their children.”
Taşcıoğlu remarked that the project not only raises awareness on energy saving but also contributes to the social and cultural development of children. Then, she added that the theater play, ‘May the Stars Not Be Offended,’ and the "A Better Future" short story contest both raise awareness of children on energy saving and support their creative thinking skills.
The 15th anniversary of the ‘I Protect My Energy’ project will bring new projects reinforced with digital content. Enerjisa Enerji will devotedly continue to expand awareness on energy efficiency and reach more children for a sustainable future.
